What a wonderful word to describe the lack of innovation and creativity in business and organisations. In a recent IdeaCast, Umair Haque explains how business in the current downturn fail because they fail to truly renew themselves. Instead they innovate by reapplying outdated innovations to existing products, patching dated models rather than totally rethinking their products in a twenty first century context. These businesses end up being unresponsive or zombie like to the changing world around them – an example of this is the car industry where the concept of cars is not rethought but rather cars are adapted with older technologies.