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	<title>Blinkered Bunny &#187; marketing</title>
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		<title>Novatunes &#8211; worth waiting for?</title>
		<link>http://www.brillebo.dk/blog/2008/01/11/16/</link>
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		<pubDate>Fri, 11 Jan 2008 21:23:56 +0000</pubDate>
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				<category><![CDATA[marketing]]></category>
		<category><![CDATA[paid-for services]]></category>

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I have previously blogged about NovaTunesand my frustration at not being able to purchase Simon Lynge&#8217;s forthcoming album. Finally, it looks like NovaTunes will launch on Mondayand I can get the new Simon Lynge album. Forgive a dedicated fan&#8217;s ramblings.Apparently, the delay has been caused by the development of a new Novatunes platform, and I [...]]]></description>
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<p><font size="2" face="Arial">I have previously blogged about <a href="http://www.novatunes.com" title="Novatunes">NovaTunes</a>and my frustration at not being able to purchase Simon Lynge&#8217;s forthcoming album. Finally, it looks like <a href="http://technology.novatunes.com/index.php/2008/01/03/the-blog-is-back/" title="Novatunes launch">NovaTunes will launch on Monday</a>and I can get the new Simon Lynge album. Forgive a dedicated fan&#8217;s ramblings.</font><font size="2">Apparently, the delay has been caused by the development of a new Novatunes platform, and I am getting curious whether this has been worth waiting for. On the description on the website Novatunes write the following:</font></p>
<p><font size="2"><em>&#8220;The music on NovaTunes is sold in a new digital album format called the &#8216;DP&#8217;, which stands for Download Pack. Each DP comes with high quality DRM-free music tracks playable on any device. The package also contains printable artwork, with a bio, lyrics, credits and liner notes and an iPod-ready video. </em></font><font size="2"><em>NovaTunes cuts out the middle man. [...] with the average DP selling for around $7. Additionally NovaTunes gives regular customers an &#8216;All Access&#8217; status, where they can download albums to listen to on their iPods and decide to pay later. NovaTunes pays 70% of music revenue to the artist at the moment of purchase, thanks to it&#8217;s innovative payment solution and transparent accounting system. </em><font size="2" face="Arial"><em>&#8220;</em></font></font></p>
<p><font size="2"><font size="2" face="Arial"><em><br />
</em></font><font size="2" face="Arial">The unique selling point of Novatunes seems to be this new format and for the first platform which allows users to listen to music on their iPods and other devices before they decide to buy. The cynic would probably doubt whether anyone will ever pay for the music and I am not sure whether Radiohead&#8217;s esperiment with allowing users to pay what they wanted ever worked, but I certainly welcome this experiment in music distribution, it can only be an improvement from file sharing.</font></font></p>
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		<title>Snooping for information &#8211; is hiding info a marketing trick?</title>
		<link>http://www.brillebo.dk/blog/2007/11/18/snooping-for-information-is-hiding-info-a-marketing-trick/</link>
		<comments>http://www.brillebo.dk/blog/2007/11/18/snooping-for-information-is-hiding-info-a-marketing-trick/#comments</comments>
		<pubDate>Sun, 18 Nov 2007 18:29:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Communication]]></category>
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		<category><![CDATA[marketing]]></category>

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It has been very difficult to find any exact information on the release date of Simon Lynge&#8217;s debut album &#8220;A Beautiful Way to Drown&#8221;. I recently saw Danish/Greenlandic singersong writer Simon Lynge at a live gig at CafeKino here in Copenhagen and wanted to hear more.
Karl Long had an interesting post on a hidden Guinness [...]]]></description>
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<p>It has been very difficult to find any exact information on the release date of Simon Lynge&#8217;s debut album &#8220;A Beautiful Way to Drown&#8221;. I recently saw Danish/Greenlandic singersong writer Simon Lynge at a live gig at CafeKino here in Copenhagen and wanted to hear more.</p>
<p>Karl Long had an <a href="http://experiencecurve.com/archives/guiness-arg-reveals-most-expensive-guiness-commercial-ever" title="The most expensive Guiness ad ever">interesting post on a hidden Guinness ad</a> which users competed to find. Finding information on Lynge&#8217;s forthcoming debut has been almost as much of a hunt as finding the Guinness advert, although I am not sure this has been quite intentional <img src='http://www.brillebo.dk/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>At the recent gig, I purchased a CD from Simon in the break and was keen to buy his new album when this was due to be released. On the cover notes further information is simonlynge.com Jumping at the chance to find out more, I keyed in the URL but to my surprise this space has been taken over by domain squatters.</p>
<p>However, I quickly find the artists new homepage and his MySpace profile via Google.</p>
<p>On the <a href="http://www.simonlyngemusic.com/" title="Simon Lynge">artist&#8217;s homepage</a> the only information, I find is that a debut album is indeed on its way, but no release date or information on how to buy the album.</p>
<p>On <a href="http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&amp;friendid=24104256" title="Simon Lynge's MySpace profile">Lynge&#8217;s Myspace profile</a> there is no immediate information either.</p>
<p>Finally, returning to the original URL from the CD cover and <a href="http://web.archive.org/web/*/http://www.simonlynge.com" title="SimonLynge.com">digging in the archives of the internet</a> I managed to make some progress.</p>
<p>On an old version of Simon Lynge&#8217;s original web page I finally managed to find his email address and he quite promptly responded to my query.</p>
<p>Simon Lynge has now also posted further information about the release on his MySpace blog:<br />
<a href="http://blog.myspace.com/index.cfm?fuseaction=blog.view&amp;friendID=24104256&amp;blogID=329579964">http://blog.myspace.com/index.cfm?fuseaction=blog.view&amp;friendID=24104256&amp;blogID=329579964</a></p>
<p>Simon, I am still looking forward to buying your album on Wednesday.</p>
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