Snooping for information – is hiding info a marketing trick?

It has been very difficult to find any exact information on the release date of Simon Lynge’s debut album “A Beautiful Way to Drown”. I recently saw Danish/Greenlandic singersong writer Simon Lynge at a live gig at CafeKino here in Copenhagen and wanted to hear more.

Karl Long had an interesting post on a hidden Guinness ad which users competed to find. Finding information on Lynge’s forthcoming debut has been almost as much of a hunt as finding the Guinness advert, although I am not sure this has been quite intentional :-)

At the recent gig, I purchased a CD from Simon in the break and was keen to buy his new album when this was due to be released. On the cover notes further information is simonlynge.com Jumping at the chance to find out more, I keyed in the URL but to my surprise this space has been taken over by domain squatters.

However, I quickly find the artists new homepage and his MySpace profile via Google.

On the artist’s homepage the only information, I find is that a debut album is indeed on its way, but no release date or information on how to buy the album.

On Lynge’s Myspace profile there is no immediate information either.

Finally, returning to the original URL from the CD cover and digging in the archives of the internet I managed to make some progress.

On an old version of Simon Lynge’s original web page I finally managed to find his email address and he quite promptly responded to my query.

Simon Lynge has now also posted further information about the release on his MySpace blog:
http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=24104256&blogID=329579964

Simon, I am still looking forward to buying your album on Wednesday.

One Response to “Snooping for information – is hiding info a marketing trick?”

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