Free, free, set the content free

The New York Times have in a surprising move decided to offer all of their content for free.

I think this is interesting, especially since NY Times say that the subscription has met the expectations in terms of revenue, but they they expect that by offering all their content for free, they will be able to attract more visitors and generate more revenue.

 In general I think it is wonderful if a business model with free content can survive.

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